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内容简介

由彭萍和朱梅萍共同主编的这本教辅材料《商务英语阅读（上第2版普通高等教育十一五国家级规划教材）》根据北京外国语大学多年的商务英语教学与研究经验编写而成，旨在培养英语技能与商务专业知识兼备的复合型、应用型人才，可供英语专业、商务英语专业及经济管理学等专业的本科生及研究生使用。本书特点如下：以商务相关专业学生的需求为核心，在训练英语技能的同时，系统介绍商务知识，培养商务交际能力；选材新颖权威，内容丰富，时代性强，集精读和泛读的特点于一体，便于灵活安排课堂教学；练习形式多样，包括阅读理解、翻译、口头报告、课堂讨论、小组活动、案例研究、书面分析报告等，体现实用性、趣味性和学术性；注重教学互动，在提高英语阅读能力的同时，兼顾语言综合能力的训练和批判性思维的培养。

作者介绍

彭萍，获北京大学博士学位，现任北京外国语大学副教授、专用英语学院副院长。已出版专著7部、译著7部，发表学术论文30余篇，主编、参编教材多部。朱梅萍，北京外国语大学专门用途英语学院教授、中国外语教育研究会专门用途英语专业委员会常务理事、北外专门用途英语研究中心主任、《中国ESP研究》期刊执行主编。编写英语和商务英语教材9本，发表学术论文10余篇。

目 录

Contents Unit 1 Globalization Text A Outsourcing Innovation Text B Building Your Company’s Capabilities Through Global Expansion Unit 2 Cross-cultural Communication in Business Text A Cultural Intelligence Text B The Concept of Framing in Cross-cultural Communication Unit 3 Competition Text A Competing in the Age of Omnichannel Retailing Text B （Still） Made in Japan Unit 4 E-merce Text A What Matters Most in Inter Retailing Text B Amazon’s Wholesale Slaughter Unit 5 Trade Text A From Singapore to the World Text B One-Stop Solution Unit 6 Financial Institutions Text A Introduction: Types of Financial Institutions and Their Roles Text B The IMF and the World Bank: How Do They Differ？ Unit 7 Emerging Markets Text A Mobilizing for Growth in Emerging Markets Unit 7 Emerging Markets Text A Mobilizing for Growth in Emerging Markets Text B How Emerging Giants Can Take on the World Unit 8 Starting a Business Text A Are You Ready for Your Own Business Text B Business Plan Unit 9 Corporate Missions and Organizational Culture Text A P＆G：New and Improved--How A．G．Lafley Is RevolutiOnizing a Bastion of Corporate Conservatism Text B The BOSS on the Sidelines—HOW Directors and Auditors Are Asserting Their Power Unit 10 Corporate Governance Text A Three Rules for Making a Company Truly Great Text B Corporate Governance 2．0 Unit 11 Customer Selection and Customer Relationships Text A How to Identify the Best Customers for Your Business Text B Unlock the Mysteries of Your Customer Relationships Unit 12 Customer Services Text A To Keep Your Customers．Keep It Simple Text B Every Employee．Every Interaction．Every Day Unit 13 Corporations and Modern Technomogy Text A Innovation Lessons from 3-D Printing Text B Finding Value in the Information Explosion Unit 14 Brand and Branding Text A Burberry’S CEO on Turning an Aging British Icon into a Global Luxury Brand Text B Kering’S CEO on Finding the Elusive Formula for Growing Acquired Brands

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