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王维波、车丽娟主编的《跨文化商务交际》旨在帮助学生了解并掌握跨文化商务交际方面的知识，增强跨文化理解，克服文化冲突，加强文化沟通与合作，应对经济全球化背景下日益频繁的跨文化商务交流活动。 《跨文化商务交际》从跨文化交际基本理论入手，层层深入，详尽分析了跨文化商务交际理论框架，清晰展现了不同文化中的商务礼仪、商务谈判技巧和跨文化管理策略。并选用丰富典型的商务文化案例予以分析，引导学生活学活用。每章均配有导读、课后练习、案例分析及补充阅读，帮助学生掌握重点，拓宽思维，提高分析应用能力。

目 录

Chapter 1 Culture, Communication, Intercultural Communication Culture Communication Intercultural Communication Summary Exercises Case Study: To Be Direct or Not Further Reading: Cultural Differences Chapter 2 Communication Between Cultures: Verbal Communication Verbal Communication Oral Communication Written Communication Summary Exercises Case Study: The Problem of Using the Local Language Further Reading: Practice in Telephone Sales Chapter 3 Communication Between Cultures: Nonverbal Communication Nonverbal Communication Kinesics Space and Distance Summary Exercises Case Study: How Can You Still Smile? Further Reading: Features of Kinesics Chapter 4 Contrasting Cultural Values Cultural Values Cultural Dimensions Summary Exercises Case Study: Hand in the Report in 15 Days Further Reading: Cultural Values in International Business Chapter 5 Culture Shock in International Communication Feelings of Culture Shock Stages of Culture Shock Symptoms of Culture Shock Curing Culture Shock High-context and Low-context Cultures Summary Exercises Case Study: Are the Problems Right There or Not? Further Reading: Culture Clash Chapter 6 Business Etiquette and Social Customs Introductions and Greetings Handshaking and Exchanging Business Cards Dressing and Dining Social Customs Gift Giving and Receiving Humor, Superstitions and Taboos Summary Exercises Case Study: What Caused the Conflict? Further Reading: "Going Dutch" Versus "Chinese Hospitality" Chapter 7 Business Negotiation Across Cultures Communication in Negotiation The Influence of Cultural Differences on Negotiation Negotiation Strategies Physical Context of Negotiation Phases of Negotiation Summary Exercises Case Study: Why Didn‘t the American Manager Explain Directly? Further Reading: Factors that Influence International Business Negotiation Chapter 8 Intercultural Management Cultural Factors in International Business Management Corporate Culture Development of Teamwork Strategies for International Marketers Summary Exercises Case Study: GE‘s Informality Further Reading: Team Building Key to Exercises Bibliography

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