编辑推荐
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内容简介
本书以一种独特的方法将理论、实证研究和实际应用相结合，以充分展示企业如何获得竞争优势。 整合与战略紧密相关的材料。全书包含基础的战略理论（如资源基础观和波特五力模型）、最新的战略研究（如动态能力观和三重底线），并引用了一些发表于顶级学术期刊的文章。 全面但简洁地呈现核心概念、框架和方法。很多战略书籍的编排更像是文献回顾，不解释研究结果表明了什么、为什么它们对管理人员很重要，会阻碍学生对于大战略图的构想。本教材简明清晰，大量知名公司的真实案例提供了很好的内容补充。
作者介绍
弗兰克·罗特尔梅尔（Frank Rothaermel） 佐治亚理工学院管理学院教授。弗兰克教授的研究兴趣主要在战略、创新和创业等领域。曾被美国国家科学基金会授予杰出青年教授奖。为安进、戴姆勒、礼来、通用电气能源集团、微软、麦克森等知名企业提供高管培训服务。被考夫曼基金会评选为战略创业和创新领域的全球75位思想领袖之一。在学术期刊发表论文25篇。在多家学术期刊的编辑委员会任职。
目 录
PART 1 Strategy Analysis CHAPTER 1 What Is Strategy and Why Is It Important? CHAPTER 2 The Strategic Management Process cHAPTER 3 External Analysis: Industry Structure, Competitive CHAPTER 4 Internal Analysis: Resources, Capabilities, and Activities PART 2 Strategy Formulation CHAPTER 6 Business Strategy: Differentiation, Cost Leadership, and Integration CHAPTERCASE 7 From Encyclopedia Britannica to Encarta to Wikipedia CHAPTER 8 Corporate Strategy: Vertical Integration and Diversification CHAPTER 9 Corporate Strategy: Acquisitions, Alliances, and Networks CHAPTER 10 Global Strategy: Competing Around the World PART 3 Strategy Implementation CHAPTER 11 Organizational Design: Structure, Culture, and Control CHAPTER 12 Corporate Governance, Business Ethics, and Strategic Leadership PART 4 Minicases MINICASE 1 Michael Phelps: Strategizing for Gold MINICASE 2 Strategy and Serendipity: A Billion- Dollar Bonanza MINICASE 3 The Home Depot’s Eco Options Boost Profit Margins MINICASE 4 Starbucks: Re-creating Its Uniqueness MINICASE 5 GE under Jack Welch vs. Jeffrey Immelt MINICASE 6 JetBlue: Losing the Magic Touch? MINICASE 7 Which Automotive Technology Will Win? MINICASE 8 Core Competencies: From Circuit City to CarMax MINICASE 9 P_G’s New Corporate Strategy: “Connect+Develop” MINICASE 10 The Wonder from Sweden: Is IKEA’s Success Sustainable? MINICASE 11 Sony’s Silos Prevent Collaboration Across Divisions MINICASE 12 PepsiCo’s Indra Nooyi: “Performance with a Purpose” PART 5 Cases CASE 1 IBM and the Emerging Cloud-Computing Industry ? CASE 2Healthymagination at GE ? CASE 3Cola Wars in China: The Future is Here CASE 4UPS in India—A Package Deal? ? CASE 5Apple after Steve Jobs ?
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