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内容简介
本书涵盖常见的100多个商务情景，以对话的方式呈现，旨在通过实用的口语对话案例，辅以对案例的详细讲解以及更多商务英语表达和商务常识，为从事对外经济贸易和其他涉外行业的人员以及相关专业的学习者提供贴近实际、紧跟时代的商务英语口语内容和高效的学习途径。为了方便读者更好地学习商务英语口语，本书特别附赠多重商务英语口语学习赠品，扫描封面二维码或登录封底下载网址即可免费下载！
作者介绍
王慧莉，大连理工大学外国语学院教授，博士，博士生导师。曾获辽宁省第五批“百千万人才工程”百人次；辽宁省优秀青年骨干教师；辽宁省优秀教学成果奖二等奖。发表论文89篇；专著3部。 战丽莉，2003年毕业于东北师范大学，英语专业硕士研究生，现任大连理工大学外国语学院副教授，硕士生导师，曾参与编写《商务英语口语经典案例详解》等商务英语类图书。 王玉翠，2007—2015年任大连理工大学外国语学院教师。曾获美国“富布赖特”项目资助，于2009—2010年赴美访学一年。主编、参编过《每天读点中国文化》《英美文化体验》《商务英语口语大全》等多本教材、教辅。现在国家留学基金管理委员会任职。
目 录
Chapter 1 商务求职.......................................1 1. 人员招聘 Recruitment.......................................................1 2. 面试 Interview..............................................................6 3. 薪资待遇 Salary.........................................................12 Chapter 2 职场交往........................................................18 1. 新人报到 Introduction of New Colleagues.............................................18 2. 升迁或离职 Promoting or Quitting.......................................................23 3. 工作午餐 Working Lunch....................................................................28 4. 评价老板 Comments on the Boss..........................................................33 Chapter 3 商务办公......................................................39 1. 电话交谈 Telephone Call.................................................39 2. 来访接待 Visitor Reception.................................................................44 3. 投诉与索赔 Complaint and Claim...........................................50 4. 仲裁和调解 Arbitration and Mediation.................................................56 Chapter 4 商务会议...........................................................64 1. 会议安排 Meeting Arrangement..........................................................64 2. 碰头会 Brief Meeting..................................................72 3. 对策研讨会 Problem-Solving Meeting..................................................79 4. 业务伙伴会 Business Partner Meeting..................................................87 5. 工作总结会 Summing-Up Meeting..............................................95 Chapter 5 商务实务.........................................................101 1. 询盘 Inquiry....................................................101 2. 发盘 Offer................................................107 3. 还盘与谈价 Counter Offer and Price Negotiation.....................112 4. 折扣 Discount.............................................................117 5. 包装 Packing.........................................................122 6. 交货与装运 Delivery and Shipment.......................128 7. 保险 Insurance............................................134 Chapter 6 商务谈判.............................................141 1. 易货贸易和补偿贸易谈判 Barter Trade and Compensation Trade Negotiation................141 2. 加工与装配贸易谈判 Processing and Assembling Trade Negotiation.........146 Chapter 7 商务合作...................................................151 1. 合资企业 Joint Venture..............................................151 2. 技术转让合作 Technology Transfer Cooperation....................158 Chapter 8 商务代理........................................164 1. 寻求代理 Agency Seeking...........................................164 2. 申请代理 Agency Applying............................................169 3. 代理佣金 Agency Commission..............................175 Chapter 9 商务支付..........................................................182 1. 信用证 Letter of Credit..............................................182 2. 分期付款 Payment by Installment............................187 3. 托收 Collection....................................................192 Chapter 10 商务订购.................................................199 1. 下订单 Placing an Order.............................................199 2. 试购与续购 Trial Order and Repeated Order..........................204 3. 接受或拒绝订单 Accepting or Declining an Order.......................209 Chapter 11 商务沟通.......................................................218 1. 展销会 Exhibition.......................................218 2. 广告宣传 Advertising...............................................226 3. 促销活动 Promotion.............................................233 Chapter 12 商务营销...............................................239 1. 市场调查 Market Research..........................................239 2. 市场营销 Marketing..............................................245 Chapter 13 电子商务...........................................251 1. 电子商务的优势 Advantages of E-Commerce.............................251 2. 网上业务 Business Online...........................................256 Chapter 14 商务旅行.........................................................261 1. 机票预订 Ticket Reservation........................261 2. 宾馆预订 Room Reservation...........................265 3. 机场手续 Procedures at the Airport...........................269 4. 海关手续 Procedures at the Customs......................274 Chapter 15 商务参观..................................................280 1. 公司介绍 Company Introduction...............................280 2. 部门介绍 Department Introduction.....................288 3. 产品介绍 Product Introduction.................................295 4. 参观厂房 Visiting Factory..........................................302 Chapter 16 商务会见....................................................309 1. 机场见面 Meeting at the Airport.................................309 2. 相互介绍 Introductions of Each Other......................314 3. 约会安排 Appointment Arrangement..........................319 4. 约会取消 Appointment Cancellation.................323 5. 宴会宴请 Invitation and Reception...............326 6. 送行告别 Seeing Off......................331 Chapter 17 商务文化....................................338 1. 公司文化 Corporate Culture........................338 2. 管理风格 Management Style...............................349 3. 员工激励 Staff Motivation........................................357
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