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内容简介
《剑桥标准商务英语教程：教师用书（第2版）》分为初、中、高三个级别。 本书每个单元都提供了详细的教学指导建议，方便教师备课。列示学生用书中各单元的练习与BEC考试中各题型的对应关系，使考生明确备考方向。附有学生用书中练习题的答案及BEC考试真题答案。另外，书中还包含了丰富的可影印的资料，如课堂补充活动和案例分析，并附有教学建议和答案。
目 录
Introduction/4 Acknowledgements/6 Unitnotes with exam references and answer keys Companyprofiles Human resources Unit1 Staff development and training /7 Unit2 Job descriptions and job satisfaction /10 Unit3 Getting the right job /13 Unit4 Making contact /17 Grammarworkshop 1/19 Marketing Unit5 Breaking into the market /20 Unit6 Launching a product /23 Unit7 A stand at a trade fair /26 Unit8 Being persuasive /29 Grammarworkshop 2/32 Entrepreneurship Unit9 Starting a business /33 Unit10 Financing a start-up /36 Unit11 Expanding into Europe /39 Unit12 Presenting your business idea /42 Grammarworkshop 3/44 Business abroad Unit13 Arranging business travel /45 Unit14 Business conference /48 Unit15 Business meetings /51 Unit16 Spending the sales budget /54 Grammarworkshop 4/56 Change Unit17 Social media and business /57 Unit18 Business and the environment /60 Unit19 A staff survey /63 Unit20 Offshoring and outsourcing /66 Grammarworkshop 5/68 Customer relations Unit21 Customer satisfaction and loyalty /69 Unit22 Communication with customers /72 Unit23 Corresponding with customers /74 Unit24 Business across cultures /77 Grammarworkshop 6/79 Writing referenceanswer key /80 Exam skills andexam practice answer keys BusinessVantage /82 Photocopiableactivities and case studies Teacher’snotes and answer keys /86 Unit1 Activity: The training budget /102 Unit2 Activity: Responsibilities and relationships at work /102 Unit3 Activity: Management culture /104 Unit4 Activity: Body language in interviews /105 Unit4 Case study: Hello Holidays /107 Unit5 Activity: Cool hunters /111 Unit6 Activity: Publicity stunts /113 Unit6 Case study: MyOfficeChef/115 Unit7 Activity: Location, location, location: which stand is best? /118 Unit8 Activity: Quiz: Are you a good negotiator? /120 Unit9 Activity: A letter to a franchiser /122 Unit10 Activity: Business start-up game /123 Unit11 Activity: Location bingo /125 Unit11 Case study: Finding a new office /128 Unit12 Activity: Handling questions in presentations /133 Unit13 Activity: Intercultural advice /134 Unit14 Activity: Networking /135 Unit14 Case study: Conference Centre /138 Unit15 Activity: Speeding up meetings /141 Unit15 Case study: Agrodist /143 Unit16 Activity: Business travel game /145 Unit17 Activity: Traditional marketing vs. social media marketing /147 Unit18 Activity: Greening the office /149 Unit19 Activity: Managing change /150 Unit19 Case study: Fendara SL /151 Unit20 Activity: Outsourcing survey /153 Unit21 Activity: Good customer service? /154 Unit22 Activity: Designing a customer communication competition /156 Unit23 Activity: An email of apology /157 Unit24 Activity: Business gurus game /159
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