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内容简介

叶文芳主编的《出版历史与文化简明英语教程(国际出版与传播英语系列教材)》共分为三个部分。第一部分介绍中国古代、近现代的出版发展史，并重点论述中国文化“走出去”政策；第二部分以西方出版发展进程为经，以出版史上的重大事件和人物为纬，起于早期抄写和刻写的出版形态，强调纸莎草等早期图书的历史更替，讲述亚历山大图书馆的繁荣与毁灭及其对古代希腊罗马科学技术和文学艺术发展的巨大影响，突出古登堡印刷术对世界文明的伟大贡献，重点论述英美国家出版业的崛起及皇室和教会对印刷出版的管治。第三部分在梳理完数字出版的技术特征后对出版业的未来发展趋势和目标作出大胆预测。

目 录

Part One Chinese Publishing History and Culture Chapter 1 Book Publishing History in China Section A Book Publishing in Ancient China Section B Book Publishing in Modern and Contemporary China Chapter 2 Rapid Development of Chinese Publishing Industry and Going Global Section A The Promotion and Strategies from the Government Section B Approaches for Going Global of Publishing Houses Part Two Publishing History of Western Countries Chapter 3 General Considerations and Earliest Book Form in Europe Section A General Considerations Section B The Earliest Book Form in Europe Chapter 4 Ancient Greco-Roman Publishing Section A Alexandria Library Section B The Destruction of the World’s Ancient Literature Chapter 5 Books in Ancient Greek and Roman and the Early Christian Era Section A Greek and Roman in Classical Antiquity Section B Books in the Early Christian Era Chapter 6 The Medieval Book and Book Trade Section A The Medieval Book Section B The Flourishing Book Trade： 1550—1800 Chapter 7 The Age of Early Printing in Europe Section A Early Printing： 1450—1550 Section B Printing in Britain Chapter 8 US Publishing (Colonial Times — Present) Section A The Colonial Times to 1900： Beginnings Section B US Publishing from 1900 to the End of the 20th Century： Going Commercial Part Three The Digitization and the Future of Book Publishing Chapter 9 The Digitization of Book Publishing： A Case Study of Higher Education Book Publishing Section A The Crisis in Higher Education Books Publishing with the Emergence of Digital Media Section B Digitized Higher Education Books Chapter 10 The Future of Book Publishing Section A The Seven Technology Trends in Book Publishing Section B Three Industry Goals in Book Publishing

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