编辑推荐

null

内容简介

孙琼编著的《酒店商务英语(全国旅游类专业创新应用型人才培养规划教材)》是一本针对高校酒店管理专业学生及相应水平的商务工作者与英语爱好者而编写的基础课系列教材之一。本教材突破了传统的教材模式，综合考虑了高校酒店管理专业学生的特点，以现代商务英语教育对酒店管理实践的意义和功能为依托，力求以人为本，以任务为路径，以交际为目的，把酒店商务知识的传授和英语技能的培养有机地结合起来。本教材以循序渐进的方式，通过内容丰富、专业面广、难度适宜、饶有趣味的酒店商务材料，帮助学生了解酒店商务英语独特的语言现象和文体风格，促使学生积极参与商务应用文阅读、商务英语写作等实践活动，切实掌握英语语言的基本技能，旨在帮助学生掌握专业基础知识，培养新的思维方式，拓宽视野，了解酒店商务新动向，获取新认识。

目 录

Unit 1 International Hotel Business TEXT A World Travel & Tourism Council TEXT B The American Hotel & Lodging Association Unit 2 Multinational Hotel Corporation TEXT A Cultural Differences In International Hotel Development TEXT B Marriott Create the World‘ s Largest Hotel Company Unit 3 Ethics and Corporate Social Responsibility TEXT A Does Corporate Social Responsibility Increase Profits? TEXT B Greening Up the Hotel Industry Unit4 Brand Management TEXT A How Technology is Impacting Hotel Brand Management? TEXT B Business Impact of Social Media Unit 5 Hotel.Finance TEXT A Application of Management Accounting In the Hotel Industry TEXT B Change Revenue Recognition for Certain Franchise Fees Unit 6 Hotel Leadership TEXT A Women Gaining Leadership Roles TEXT B The effect of spiritual leadership Unit 7 Hospitality Real Estate TEXT A Value Place inks deal to develop 25 hotels in Washington TEXT B Ashford hospitality trust & prime Inc Unit 8 Hotel Human Resource Management TEXT A The Employee Free Choice Act TEXT B Human resource management in the hotel industry Unit 9 Hotel Sale & Marketing TEXT A How Hospitality Brands Can Stay Competitive ? TEXT B Why targeted marketing is critical for hospitality Unit 10 Hotel Logistics TEXT A What is Hotel Logistics? TEXT B Hospitality Logistics: Benefits to Streamline Renovations Unit 11 Hotel E-commerce TEXT A E-commerce: a Kind of New Commercial Tool TEXT B How has technology grown in the hospitality market? Unit 12 Hotel Outsourcing & Procurements TEXT A Outsourcing services in hotel industry TEXT B Choice Hotels leverages in-house e-procurement tool Unit 13 Hotel Marketing Research TEXT A Information retrieval and research methods TEXT B You Get What You Create - Accountability Unit 14 Hotel Business Communication TEXT A The skills of business communication TEXT B Global Conversations with Enterpreneurs Unit 15 Hotel Distribution TEXT A Cost of distribution out of control or a real expense TEXT B The Usage of E-distribution in the Hospitality Industry Unit 16 How to Make the Service Well TEXT A Take the Service Elevator to The Top Floor TEXT B How to make the hotel service well 课后习题答案

媒体评论

null